![]() ![]() His label design ties into his music but has also rekindled his passion for creating art aside from album covers and promotional work. Scott "Kid Cudi" Mescudi broke out with his hit singles Day 'N' Nite and Pursuit of Happiness, and released his third studio album, Indicud, this past April. "That really kind of showed me, 'OK, all right, this is pretty free rein. "I definitely remember seeing that and being like, 'This is fresh as hell,' " Cudi says of M.I.A.'s design. The six artists join the ranks of renowned talent that have designed labels in the program's 25-year history, including Andy Warhol, Yoko Ono, Damien Hirst and rapper M.I.A. "I haven't really done any design work outside of my albums, so I took this opportunity to kind of tap into my creative side and do something cool, you know, that was another expression of me."Ĭudi joins a lineup of modern visionaries designing original artwork for Beck's, including fellow musician Willis Earl Beal, artists such as the Date Farmers and TM Sisters, photographer William Hundley and fashion designer Marc Ecko. "I was like, 'Wow, that'd be kind of dope,' " Cudi says.
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